Lock in the Lowest Price.
Save Up to $900.
Badges are now available at the lowest rate of the season — secure your SXSW Badge today before this offer ends and walk-up rates apply.
Platinum
$1,395.00
The ultimate SXSW experience for cross-industry professionals and collaborators who seek full access — all conferences, festivals, and events.
Full Access to Everything SXSW
- All Innovation Conference
- All Film & TV Festival & Conference
- All Music Festival & Conference
- All Clubhouses: Innovation, Film & TV, and Music
- All Official Parties
Experience Platinum Perks
- 10% Official Merch Discount (applicable towards select items on-site)
3 Daily Reservations | Booking Window Opens March 9, 2027 at 11am CT
Innovation
$895.00
For forward-thinking leaders, strategists, and creatives. Discover what's next across Brand & Marketing, Cities & Climate, Creator Economy, Startups, Sports & Gaming, Tech & AI, Workplace, Design, and Health.
Conference & Community
- Innovation Conference Sessions
- Innovation Mentor Sessions
- Innovation Workshops
- Innovation Industry Meetups
- Official Innovation Opening Party
- Innovation Clubhouse Access
SXSW Pitch
- Live Pitch Sessions
- Startup Showcase
- SXSW Pitch Awards
2 Daily Reservations | Booking Window Opens March 9, 2027 at 2pm CT
Film & TV
$775.00
For industry professionals, creators, and cinephiles — screen highly anticipated premieres, participate in technical workshops, and connect with the global film and television community.
The Festival Experience
- Film & TV Festival Screenings
- Film & TV Awards
- Official Film & TV Opening Party
- Film & TV Wrap Party
Conference & Community
- Film & TV Conference Sessions
- Film & TV Mentor Sessions
- Film & TV Workshops
- Film & TV Industry Meetups
- Film & TV Clubhouse Access
2 Daily Reservations | Booking Window Opens March 9, 2027 at 2pm CT
Music
$550.00
For artists, industry professionals, and tastemakers — discover rising talent, track industry trends, and expand your network within the global music community.
The Festival Experience
- Music Festival Showcases
- Demo Listening
- Official Music Opening Party
Conference & Community
- Music Conference Sessions
- Music Mentor Sessions
- Music Workshops
- Music Industry Meetups
- Music Clubhouse Access
2 Daily Reservations | Booking Window Opens March 9, 2027 at 2pm CT
Executive Access
Every insight, connection, and exclusive conversation curated to fast-track your organization’s growth.
CxO Badge
$6,095.00
A premium experience refined for the C-suite. Tailored exclusively for CEOs, CMOs, CTOs, founders, and other C-suite executives to maximize efficiency, unlock frictionless access to the entire SXSW event, and foster high-level peer connections. Learn more
The CxO Experience
It's everything Platinum, plus…
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Priority Access to select Conference Sessions (applies only to the CxO badgeholder)
- Subject to capacity and start times
- The CxO Lounge — Your executive retreat in downtown Austin
- Direct-to-Hotel Badge Delivery
- Private CxO Conversations and exclusive spaces
- VIP, Behind-the-Scenes Tours of our top brand activations
- Premium Evening Guest List: Priority access each night to select film premieres, music showcases, and partner events
- Dedicated Concierge Service
SXSW Approval & Verification Required (must meet certain senior executive requirements)
Impact Package
Price Based on Final Package
The turnkey, executive experience for business leaders and their teams looking to maximize their impact at SXSW, with zero planning friction. Limited Availability.
Credential & Access
- 1 Executive CxO Badge + 2 Platinum Badges for your leadership team
- Premium Evening Guest List: Priority access each night to select film premieres, music showcases, and partner events
- Dedicated, reserved seating at four Keynote & Featured Sessions
Elevated Networking
- Choice of a private reception at a premier Austin venue or an exclusive Thought Leadership Chat at the Innovation Clubhouse
- Invitation to Speaker Receptions: Exclusive gatherings with Keynote & Featured Speakers
- Access to the private Group Connections Lounge
Premium Logistics & VIP Perks
- Three nights at a 4-star hotel located directly within event footprint
- Dedicated Concierge Service
- Behind-the-Scenes Tours of top brand activations
Compare Products
| Music Festival Wristband | Music Badge | Film & TV Badge | Innovation Badge | Most Popular Platinum Badge | CxO Badge | |
|---|---|---|---|---|---|---|
| Music Festival | Included | Included | Included | Included | ||
| Music Conference | Included | Included | Included | |||
| Music Clubhouse | Included | Included | Included | |||
| Film & TV Festival | Included | Included | Included | |||
| Film & TV Conference | Included | Included | Included | |||
| Film & TV Clubhouse | Included | Included | Included | |||
| Innovation Conference | Included | Included | Included | |||
| Innovation Clubhouse | Included | Included | Included | |||
| Comedy Festival | Included | Included | Included | Included | Included | |
| Podcast Festival | Included | Included | Included | Included | Included | |
| CxO Lounge | Included | |||||
| Private CxO Conversations | Included | |||||
| Priority Access Conference Sessions | Included | |||||
| Select Film & TV Premiere Ticket Access | Included | |||||
| Select Music Showcase Guest List Access | Included | |||||
| VIP Brand Activation Tours | Included |
Music Festival Wristband
- Music Festival
Music Badge
- Music Festival
- Music Conference
- Music Clubhouse
- Comedy Festival
- Podcast Festival
Film & TV Badge
- Film & TV Festival
- Film & TV Conference
- Film & TV Clubhouse
- Comedy Festival
- Podcast Festival
Innovation Badge
- Innovation Conference
- Innovation Clubhouse
- Comedy Festival
- Podcast Festival
Platinum Badge
- Music Festival
- Music Conference
- Music Clubhouse
- Film & TV Festival
- Film & TV Conference
- Film & TV Clubhouse
- Innovation Conference
- Innovation Clubhouse
- Comedy Festival
- Podcast Festival
CxO Badge
- Music Festival
- Music Conference
- Music Clubhouse
- Film & TV Festival
- Film & TV Conference
- Film & TV Clubhouse
- Innovation Conference
- Innovation Clubhouse
- Comedy Festival
- Podcast Festival
- CxO Lounge
- Private CxO Conversations
- Priority Access Conference Sessions
- Select Film & TV Premiere Ticket Access
- Select Music Showcase Guest List Access
- VIP Brand Activation Tours
The Universal SXSW Experience
Every official SXSW Badge unlocks access to:
- Brand Activations & Lounges
- Congress Avenue Block Party
- Comedy Festival Showcases
- Complimentary Big Bag
- Featured Sessions
- Flatstock Exhibition
- Global & Radio Day Music Stages
- Keynotes
- Street Closure Activations
- SXSW Bookstore
- SXSW EDU Crossover Days
- SXSW Expo
- SXSW Expo Programming
- SXSW Shuttle Service
- XR Experience
- Podcast Festival
Ways to Save
Group Registration
Student & Early Career Discount
The 512 Club
Welcome to the locals' club where Austin-area residents pay less than out-of-towners on their badge. The discount? 5.12% of course. Auto-applied to the current rate when you check out using your Austin-area ZIP code.
But this is more than just a locals discount — we're dropping exclusive perks all the way up to SXSW EDU. Secure your badge early to get the best price and get notified the moment new perks drop throughout the season.
Convince Your Boss
Going to SXSW isn’t just a perk, it’s a high return on investment in what’s next. Every March, cutting-edge leaders converge and collaborate to shape the future of their industries, forge partnerships, and discover scalable tech and creative breakthroughs.
With most SXSW attendees being composed of mid-to-senior level decision-makers, this event is a non-negotiable for real business impact — so let us help you prove the tangible value of your attendance at SXSW 2027. Use our Convince Your Boss Toolkit to articulate the concrete ROI, break down the numbers, and show why the insights gained here will pay dividends all year long.
Get the ToolkitLean Into Live Music Discovery
Go where the music takes you with a Music Festival Wristband. Available at a discounted rate as an add-on with any Innovation Badge or Film & TV Badge purchase.
SXSW Music Festival Wristband
$149.00
Access to hundreds of artists across Music Festival showcases (admittance follows badgeholder priority).
FAQs
- To redeem your SXSW registration coupon, head to https://cart.sxsw.com/ and sign in using the same email address where your coupon code was sent. You may need to follow the steps to create a new account.
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Once in, head to "Coupons" on the right side of the navigation panel
If you do not see your coupon, you may be logged in to another account — please log out and try again.
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Locate and click on appropriate “Coupon Code”
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To redeem, click “Redeem.” You will be taken to the appropriate item in the SXSW Cart. Fill out the form and “Continue Checkout”.
- At checkout your coupon will automatically apply, reducing the price of your item. Be sure to accept the terms & conditions to complete the purchase process (scroll all the way down).
Immediately after registering, you will receive and email including your Link Code. You may then follow the the link in the Cart to use that code to connect your credential to your SXSW account. If the registration is for someone else, they'll immediately receive an email with their code. If they don't already have their own SXSW account they will need to follow the steps to create one.
Please reach out to techsupport@sxsw.com if you have any other questions!
As a SXSW registrant you have access to great tools and resources. Linking your credential is the only way to take full advantage of them.
After you’ve linked you’ll be able to:
- Upload your photo via your SXSW ID account
- Book a hotel room with the SXSW’s Housing & Travel team
- Request Reservations for SXSW Conference, Film and Music Festival events, including Mentor Sessions, Workshops and Round Tables
- Search for and message other attendees through the Registrant Directory
To link your credential, follow these steps:
A new and enhanced SXSW App experience is coming soon.
In the meantime, some account and badge-related updates will need to be completed through SXSW ID.
Where can I update my information?
Until the new app is available, please visit id.sxsw.com to complete updates such as:
- Badge linking in
- Updating your personal information
- Managing your SXSW ID account details
Can I still use the current SXSW App?
SXSW GO app is no longer being maintained by our team. The new SXSW App is not available just yet. We’ll share more information once the updated app experience is ready.
For now, please use id.sxsw.com for any link code or personal information updates.
Need help?
If you’re having trouble accessing SXSW ID or updating your information, please contact SXSW Support at techsupport@sxsw.com for assistance.
Terms and Conditions box doesn’t enable
Make sure you scroll all the way to the end of the Terms and Conditions. The checkbox will only enable once you’ve viewed the full text.
If you’ve already done this and the box still isn’t enabling, try again using a different browser, an incognito/private window, or a different device.
A variety of events at SXSW offer Reservations, a portion of seats in the event venue saved for attendees who want guaranteed access. Popular event Reservations do go quickly, but our events always have walkup lines. SXSW's magic is a mix of planning and serendipity so if you aren't able to get a Reservation, check out the event status indicator to see if getting in line makes sense. If you're running late, want to change plan, or see where the adventure takes you - check out nearby sessions, activations, and experiences.
How Many Reservations Does My Badge Get And When Can I Use Them?
Platinum Badges and CxO Badges comes with 3 Reservations per day. Innovation, Film & TV, Music, and SXSW EDU Badges come with 2 Reservations per day. Badgeholders can use Reservations to help plan their SXSW Experience in advance, but also know all SXSW events have walkup lines. Reservations only account for a portion of the room and are only applicable for certain events. Reservations will go live:
- March 9, 11am CT / 9am PT — Platinum Badges and CxO Badges
- March 9, 2pm CT /12pm am PT — All Badges
- March 14, 11am CT/9am PT — Platinum, CxO and Film & TV Badges get unlimited, non-conflicting screening reservations
We can’t wait to see you in Austin this March! In the meantime, plan your schedule and follow us on Instagram, LinkedIn, TikTok, and Bluesky to learn ab
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