Get Ready for SXSW & SXSW EDU 2027

Lock in your limited presale rate by March 31, 2026. Presale offers the biggest savings of the season and early access to hotels at low discounted rates. Four days of SXSW EDU and seven days of SXSW await in Austin—look out for the 2027 event dates announcement in April 2026.

Secure additional Presale Perks with a Platinum Badge presale purchase, which includes first access to limited premium hotel inventory from our best hotels at the lowest rates, plus 30% off SXSW Merchandise online through July 2026.