Music Festival Showcase

SXSW Music Festival Showcasing Artists can take advantage of career-changing showcase opportunities and unprecedented access to the mix of influential industry participants who attend SXSW every year.

Important details:

• One official SXSW showcase performance is guaranteed per invited act
• A typical showcase slot is 40 minutes (exceptions may apply depending on genre and venue)
• Showcases will take place between March 15–21st
• SXSW does not cover artist travel or accommodation.

Music Showcase Applications are open to:

• All music genres
• Artists from around the world
• Signed and unsigned artists

If invited, showcasing artists will receive an Official SXSW Artist Registration Package, consisting of SXSW Artist Badges for each performing member and one tour manager/manager. The SXSW Artist Badge is a SXSW Platinum Badge that provides access to all Official SXSW events plus unique artist-only benefits. Invited artists do not need to purchase a SXSW credential to apply for, or take part in, a SXSW showcase. Artists who are not invited to showcase are able to purchase SXSW credentials at a discounted rate after notification of status, if they still wish to attend. There are no refunds if you've previously purchased a credential at a higher rate, or if you decide not to attend if you are not offered a showcase.

Domestic (U.S.) acts can choose to receive monetary compensation ($400 total for full bands consisting of three or more performers or $175 total for a solo/duo act) in lieu of the Official SXSW Artist Registration Package. Payment is a one-time direct deposit for the act, not per member. Combinations are not permitted.

Artists who are not U.S. residents are responsible for securing any necessary visas for entry into the United States. See our International Artists FAQ for more details.

All SXSW showcasing artists must agree to the SXSW Exclusivity Policy, which includes the following points:

• As an Official SXSW Showcasing Artist, your official SXSW Showcase is your first performance priority.
• Radius Clause: Most festivals have a radius clause that restricts an artist from performing within a certain radius of their event during a specific time frame (typically weeks to months) before and after it takes place. SXSW has a far more equitable exclusivity clause that allows for more opportunity to perform during the event, with one main exception: Official artists may not perform any unofficial/non-SXSW shows between the hours of 7pm and 2am CT (the “exclusivity window”) during festival dates. This requirement is in place specifically to protect official SXSW venues and artists, and to ensure the success of official showcases.
  • In-store performances at record stores and any radio and television performances under ten (10) minutes in length are not subject to this restriction.
  • While daytime/afterhours performances outside of the 7pm-2am showcase hours are generally not an issue, SXSW reserves the right to prohibit such performances it determines would conflict or adversely affect SXSW 2027.
  • Please note, artists entering the U.S. with a non-work visa (such as a B-Visa or via ESTA/Visa Waiver Program) are generally restricted to official, sanctioned showcases only. SXSW strongly recommends consulting with an immigration attorney before agreeing to any performance outside of your official SXSW showcase.
• Invited Artists will not take actions that undermine the success or inhibit attendance of their official SXSW showcase, including accepting invitations for an excessive number of non-SXSW shows. Such actions negatively impact SXSW artist performances, showcase/venue attendance, and the overall quality of showcases.

Within 48 hours of applying you will receive a confirmation email from SXSW. If you do not receive notification within 48 hours, please follow up by email to ensure your showcase application has been submitted properly and is under consideration.

To keep important SXSW emails from landing in your spam folder it's a good idea to add the following address to your contact list: musicfest@sxsw.com.

Please provide the information below to apply for a SXSW 2027 Music Festival Showcase. SXSW will review your application, and you will be notified of your invitation status via email on or before December 18, 2026.