Who is this Innovation Badge for?

Save $600.00

on the $1,495.00 walk-up rate

Plus applicable sales tax

If you are a U.S.-based organization that is exempt from Texas State sales tax, do not use this form. Instead, please register using the Sales Tax Exempt Form.

$399 Upgrade to Platinum

Get access to all Conferences & Festivals.

The best way to experience all of SXSW.

Required Information

Please do not use all capital or lower-case letters. Click 'Finish Later' to save your progress and return to it later.

First name *

Last name *

Do you have a preferred name that is different from your legal first and last name? (This preferred name will be printed on your badge.)

Preferred first name

Preferred last name

Badgeholder email *

Please re-type your email for confirmation *

Company name *

Role *

Job Title *

Industry *

Address *

City *

State/Province *

Country *

Zip/Postal Code *

Phone number (include international code) *

Optional Information

Please provide the following optional information so that we can better tailor your experience.

CC someone this badge info

Please check this box if you have a disability that may require an accommodation during the event.

Accessibility Support Services and more details available here

Merch

2026 SXSW Hat

$35.00

Details

This is the only chance to grab this exclusive SXSW 2026 Cap by AS Colour. The limited-edition 2026 Hat is ONLY available with credential purchase! Prepaid merch distributed with credentials at any registration location. Valid only in-person at SXSW 2026 and SXSW EDU 2026 in Austin, TX. Not redeemable online. All sales final.

2026 SXSW Poster

$60.00

Details

Grab the Official SXSW 2026 Poster before the sell out! This commemorative silkscreen poster by acclaimed local artist, Mishka Westell, is signed and hand-numbered in a limited run of 250 prints. The final artwork will be unveiled before the event. Prepaid merch is distributed with credentials at any registration location. Valid only in-person at SXSW 2026 and SXSW EDU 2026 in Austin, TX. Not redeemable online. All sales final.

Special Offers

SXSW Music Festival Wristband

$149.00

Plus applicable sales tax

Keep the Music Festival in your plans! Add a wristband to your badge purchase and unlock seven nights of live music.

Add SXSW Music Festival Wristband

Want to attend SXSW EDU?

$545.00

Start your SX experience early at the SXSW EDU Conference & Festival from March 9-12, 2026. Unlock a special 25% off discount today on SXSW EDU Badge as an add on to your SXSW Badge purchase (discount applied in the cart). Join the innovative conversations in education that are shaping the future of teaching and learning.

Add SXSW EDU Badge to This Registrant

The Verge – Complimentary Digital Subscription

FREE

Innovation Badge registrants receive one year free of The Verge ($50 value). Limited to 500 registrants. News, analysis & exclusive newsletters. New subscribers only.

By adding this offer to the purchase of your badge, you agree to have SXSW share your first and last name, email, location (state/county), and the industry you work in with Vox Media, Inc., for the purposes of creating your account and enrolling you in a free 12-month subscription. Limited offer available to the first 500 Innovation Badge purchasers. Offer cannot be combined with any other discounts, promotions, or special offers. One subscription per valid email address provided by purchaser in the cart.

Separate terms and conditions may apply. By enrolling in The Verge, you agree to Vox Media's terms and conditions, including their Subscription Terms, Terms of Use, and their Privacy Policy. You may opt-out of the sale of information at Do Not Sell My Personal Data.

Claim Offer

Finish Later